Brand resources
The DespegaPYME brand, ready to be used well.
Official logos, colors and typefaces for anyone who needs to present or mention DespegaPYME: partners, media, event organizers and our own team.
Logos
Choose the version by background and size.
Always use these files. Do not rebuild the logo or take it from a screenshot.
Logo lockup
Symbol and name together. This is the primary version: use it whenever there is room.
Symbol
The symbol on its own. For avatars, icons and details, once the brand is already identified.
Color
Teal identifies; yellow activates.
Neutrals leave room for the content. On screen use the HEX or RGB values; in print, check a color proof with your supplier.
Primary teal
#147D76
RGB 20 / 125 / 118
Identity, headings and buttons.
Deep teal
#153E3C
RGB 21 / 62 / 60
Dark backgrounds.
Ink
#192F30
RGB 25 / 47 / 48
Body text. Also the text on yellow.
Yellow
#F2BE22
RGB 242 / 190 / 34
Accent and calls to action. Never as text on white.
Ivory
#FAF8F3
RGB 250 / 248 / 243
Large surfaces.
White
#FFFFFF
RGB 255 / 255 / 255
Surfaces, and text on teal.
Typography
Two families for everything. A third for editorial content.
All three are open-licensed and free to download.
Montserrat
Moving forward with direction.
Weights 500 / 600 / 700 · Headings, subheadings and short emphasis.
Source Sans 3
Ideas that turn into action.
Weights 400 / 600 · Reading, tables, forms and interfaces.
Lora
Growing is also learning.
Weights 400 / Italic · Quotes and editorial openings. Only when the content calls for it.
Correct use
What breaks consistency.
Keep the file, the proportions and the colors of each version.
01
Do not distort
Never change width or height separately.
02
Do not rotate
The direction of the lift is part of the symbol.
03
Do not recolor
Use only the versions provided here.
04
Do not move the pieces
The distance between symbol and name is fixed.
05
Do not close the channel
The inner gap is never joined or filled.
06
Do not add effects
No added shadows, outlines or gradients.
Starting sizes
- x = ¼
- Clear space: keep at least a quarter of the symbol's height free on every side.
- 240 px · 45 mm
- Starting width for the flat lockup, on screen and in print.
- 24 px · 8 mm
- Minimum size of the flat symbol.
- 320 px
- Recommended minimum width for the lockup with depth.
- DespegaPYME
- Written as one word, with a capital D and PYME in capitals. The wordmark is a drawing: do not retype it in a font.
Need another format?
If you are going to print, embroider or produce something not covered here, write to us first and we will send you the right file.